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Martial Arts Industry Private Equity Investors
Combat Sports and MMA Industry Private Equity Investors

Sunlake Capital LLC is a private investment firm focused on long-term private equity investments in companies that possess a sustainable competitive advantage. The firm has unique experience and interest in the martial arts and combat sports industries and related products and services.

Sunlake Capital invests in companies serving, supplying, and enhancing the martial arts and combat sports industries. We have significant experience in the conventional martial arts industry, as well as a deep appreciation for the variety of organizations supporting professional combat sports. 


We are focused on both the conventional/traditional martial arts industry as well as the business ecosystem supporting professional combat sports and media. Large private equity firms and sovereign funds have made significant investments in professional combat sports and MMA businesses, including UFC, Bellator/PFL, ONE Championship, and others. Sunlake is focused on supporting this growing investment area with investments in lower- and middle-market businesses that participate in the ongoing proliferation of these major combat sports organizations. Moreover, as popularity of MMA, combat sports and related media increases, the conventional martial arts industry also benefits via participation of new demographics and generally broader appeal.

Martial Arts Investment Characteristics

Sunlake Capital invests in martial arts and combat sports related companies with a history of profitability or a clearly defined path to profitability.  We are flexible investors that make majority equity investments, minority investments, and debt investments with control rights.

Martial arts and combat sports investment areas of interest include, but are not limited to, the following:​

Combat Sports / MMA / Media Businesses

  • Brands and Suppliers of Equipment, Apparel, and Infrastructure

  • Professional Organizations

  • Teams & Training Camps

  • Leagues

  • Athlete Management & Representation

  • Focused Media

  • E-Commerce

  • Premier Training Organizations / Athlete Development

Conventional / Traditional Martial Arts Industry

  • Martial Arts Software, School Management, & Payments Solutions

  • E-Commerce

  • Martial Arts Supplies, Products, & Equipment

  • Mats / Flooring Solutions

  • Import / Export

  • Specialized Apparel / Uniforms

  • Media

  • Specialized Insurance

  • Licensing

  • Premier Large-Format Schools or Groups

Martial Arts Industry Investor  |  Martial Arts Investor  |  Martial Arts Industry Investor

Martial Arts Investment  |  Martial Arts Private Equity  |  Capital for Martial Arts  |  Private Equity for Martial Arts

Martial Arts Software  |  Martial Arts Industry  |  Martial Arts Business  |  MMA Investor  |  Mixed Martial Arts Investor

Combat Sports Industry Investor  |  Combat Sports Investor  |  Combat Sports Private Equity

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